THE VALUE OF LOGOS
When your business is in its beginning stages, you immediately think about getting a logo ASAP. It is important to realize that there is a lot more that goes into the creation of a logo than you’d think, and logos are more than just icons. Here are 8 reasons why logos come with a price tag.
- The Logo Creation Process Is Time-Consuming
At Prizum Creative, when we’re helping a business create its brand and logo design, we always love to meet the employees, see the office/business space, and get a good sense of the brand personality.
Once we understand the goals of the brand, we do research on other brands in the same industry to see how the brand stands out against the competition. This can include visiting competitor’s stores, trying competitor products, visiting their websites and their social media accounts.
Once we have all the information we need, the creative process truly starts. We find colors that match the brand’s personality, fonts that speak for the brand, and switch gears in our minds to think of how to visually represent a company. For example, a logo that looks like a stamp may work better for an industrial company than for a jewelry store, which may need to look more decorative. Every company is different in some way or another, so no logo should ever look the same.
In the initial stages of this logo creation process, it is important to create a variety of concepts for the client to look at. It’s important in this first round to listen to the client’s feedback to understand what they like and what they don’t like. When the client narrows down to his or her final choice, the logo is only left with minor tweaks and changes.
- Your Logo May Need Variations
Depending on what type of business or institution your brand is, your logo may need to come in a variety of shapes and sizes. For example, Prizum Creative worked with Baldwin Whitehall School District and designed 27 different logos – from academic word marks, to athletic emblems for each sport. Larger brands that have sub-brands need to be prepared to have a logo for any situation, whether it is for web, apparel, or even a gym floor.
- Your Designers Have Degrees
All of our employees have degrees from colleges in the Pittsburgh area, including the Art Institute and Duquesne University. Our creative staff has taken courses in the history of design, theory and strategy of design, and all have experience in branding development. Getting a logo from an expert is going to come at a higher cost.
- Your Logo Is The First Thing The Audience Sees
When we create a logo, we always keep in mind that when consumers think of a brand, they think of the logo. When customers walk into a restaurant, the logo is right at the entrance. When consumers are shopping at the grocery store looking for coffee, they look for the logo. Creating a logo means creating something impactful and memorable. When you’re paying for a logo, you’re also paying for its ability to be recognizable.
- Your Logo Represents The Company’s Values
When designing a logo, it is also important to recognize that as designers, we always base our design on the company’s values. This can affect color schemes, font choices, and how to use visual cues.
- Your Logo Determines How The Public Will Perceives Your Brand
A logo has to be visually appealing to the public, and can determine how the public perceives your brand. At Prizum Creative, we can make your logo look like an expert in its field, conservative, casual, modern, or old-school. It takes a creative mind to be able to visually represent a brand’s perception.
- Your Logo Will Be Around For Years
Since your logo will be around for years and years, it is important that you, as the client, love it and can live with it for the foreseeable future. A logo brings value to your company, which is another factor in the price of a logo.
- Your Logo Is The First Step To Developing The Rest Of Your Brand’s Materials
Just as your logo will be around for years to come, your logo will also be on everything- business cards, outdoor signage, advertisements, apparel, etc. It is important that the logo exceeds your expectations and works well outside of the computer screen it was built on. At Prizum Creative, we understand how to design logos that will work on a variety of marketing materials.
Before you turn down an agency based on their pricing, take a step back and consider what goes into developing a logo, and how much your brand is worth. Logos create value for brands in countless ways. Contact Prizum Creative to get started on your branding with our timeless, transformative design.
