Digital Campaign – Campho Phenique
Client: Foundation for Consumer Healthcare / Campho Phenique
Foundation Consumer Healthcare is a Pittsburgh-based company. The company focuses on over-the-counter (OTC) healthcare products for consumers. Foundation’s management team is comprised of industry leaders with unparalleled experience in the development, marketing, and commercialization of prescription and non-prescription medicines. One of the many brands they work with is Campho Phenique. The product is a cold sore remedy brand that has been developing products since 1844 (and cold sore products on shelves since 1984).
Project & Goal:
Design a digital campaign to promote the Campho Phenique cold sore remedy product. Additionally, the goal was to refresh the brand look, feel, and voice to appeal to a younger audience.
Solution:
The Prizum team created a campaign that was bright, fresh, and appealing to a younger audience. Our team incorporated the tagline “Strength to Soothe” and a visual of the new product packaging. Additionally, assets created for this campaign include: an animated GIF for social media, various Facebook headers, as well as social media ads. The social media ads had unique, catchy headlines.
Give the team at Prizum a call today and let us provide your brand with high-end digital ad design solutions that stand out.
