DeAndre Hopkins Cereal Box Package Design by Prizum
Client: PLB Sports & Entertainment (PLBSE) & DeAndre Hopkins
PLB Sports & Entertainment is a sports and entertainment promotional product company based in Pittsburgh, PA. For over 20 years, PLB Sports & Entertainment has worked with some of the world’s greatest athletes, entertainers, and brands to create premier lines of athlete-endorsed quality food products delivered right to their customer’s doorsteps.
Project & Goal:
Design a cereal box package for professional athlete, DeAndre Hopkins, that portrays his fashion, the Arizona landscape, one of his game-winning catches, and most importantly, his charity, The S.M.O.O.O.T.H. Foundation.
Solution:
Prizum is proud to have partnered with the DeAndre Hopkins team to launch HOPBOX cereal! The Prizum team developed the HOPBOX brand, which included the creative concept, logo, creative illustration/design, and final graphic production.
DeAndre desired a cereal concept that showcased his fashion, the Arizona landscape, as well as the iconic game-winning ‘Catch’. The back of the box also includes a limited-time coloring contest, showcasing DeAndre suited up.
Prizum President, Shawn O’Mara sketched the original creative concept, with Prizum Art Director, Nina Zivkovic, illustrating and designing the final look of the box and branding.
In addition to the cereal box, Prizum also helped design additional marketing materials, including a custom cereal bowl, spoon, stickers and decals.
A portion of the proceeds from each box sold benefits the S.M.O.O.O.T.H Foundation, a non-profit that’s mission is to provide assistance to survivors of domestic abuse.
Give the team at Prizum a call today and let us provide your product with the perfect packaging.
