PLBSE – Kane Brown Cereal Box Package Design by Prizum in Pittsburgh
Client: PLB Sports & Entertainment (PLBSE) & Kane Brown
PLB Sports & Entertainment is a sports and entertainment promotional product company based in Pittsburgh, PA. For over 20 years, PLB Sports & Entertainment has worked with some of the world’s greatest athletes, entertainers, and brands to create premier lines of athlete-endorsed quality food products delivered right to their customers’ doorsteps.
Project & Goal:
Design a cereal box package for professional singer/artist, Kane Brown, that portrays his Nashville roots, as well as his “Be a Hero” charitable campaign with various charities he aligns himself with.
Solution:
Prizum is proud to have partnered with the Kane Brown team to launch Kane Krunch cereal! The Prizum team developed the Kane Krunch brand, which included the creative concept, cereal name, logo, creative illustration/design, and final graphic production.
Kane desired a cereal concept that had a superhero theme, while also incorporating his Nashville roots. He also requested that an entire panel of the box be dedicated to his “Be a Hero” campaign (beahero.kanebrownmusic.com) which explained his support of various organizations including The Boys & Girls Club, Oasis, and St. Jude Children’s Research Hospital, just to name a few.
The box has been a HUGE success, and has exceeded sales expectations both in stores and online.
Give the team at Prizum a call today and let us provide your product with the perfect packaging.
