Laura Smith, Author at Prizum Creative - A Pittsburgh Design Firm

About Laura Smith

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So far Laura Smith has created 104 blog entries.

Why a Marketing Manager Needs a Great Agency

Why a Marketing Manager Needs a Great Agency

If you are a marketing manager, then you have a lot on your plate. Between creating compelling content, tracking website analytics, and developing marketing plans, it's no wonder that many marketing managers feel overworked and understaffed. That's where partnering with a great marketing agency can make all the difference.While there are many advantages to partnering with a digital marketing agency Pittsburgh, Prizum Creative has compiled their top eleven most compelling reasons to work with one. Read on to learn how [...]

By Laura Smith|2025-03-14T13:39:34-04:00March 14th, 2025|

On Air: Tips for Writing a Radio Spot Ad

On Air: Tips for Writing a Radio Spot Ad

So, your client just asked you to help them with an ad. But, here’s the catch... you cannot use visuals, and you have less than a minute to get the message across to your audience through spoken voice (and sound effects). Radio spots require talented copywriting skills, attention to detail, and careful planning in order to create a memorable commercial. Here are some tips on what to consider when working on a radio commercial. Identify Your Call to Action [...]

By Laura Smith|2024-03-18T09:10:38-04:00December 6th, 2019|

5 Branding Best Practices

5 Branding Best Practices

Written by Prizum Creative guest blogger, Elena Stewart from elenastewart.com As a new business owner, you want your brand to stand out. But what if we told you branding is about much more than just finding the ideal color scheme or working out the perfect logo? Prizum Creative Design Solutions has the advice you need to start strong and attract your dream customers. Think of Branding in a Broader Sense You might think of branding as a spiffy logo and [...]

By Laura Smith|2025-03-14T13:39:34-04:00March 14th, 2025|

Creative Copywriting in Advertising

Creative Copywriting in Advertising

Are you working on a major campaign for your company, or even a simple flyer to hand out at an event? No matter what you’re producing, you’ll need to make sure you have creative headlines and copy. Don’t get us wrong, visual design is extremely important. However, creative copywriting can be just as important to developing a strong, memorable campaign. So, what’s the deal with good headlines, and what should they achieve? At Prizum Creative, we always want to make [...]

By Laura Smith|2024-02-09T07:02:54-05:00November 15th, 2019|

Pros & Cons of a One Page Website

Pros & Cons of a One Page Website

We’ve given you tips on websites, and we’ve given you tips on simple landing pages before a site goes live. Well, we’ve got some tips on something in between: one page websites. As with many other digital platforms, one page websites certainly have their advantages, as well as their disadvantages. Before deciding to make your site one page, it’s important to understand if this type of site will be good for your business, or if you will require a full [...]

By Laura Smith|2025-02-21T04:13:40-05:00November 22nd, 2019|

LinkedIn Company Pages: Do’s & Don’ts

LinkedIn Company Pages: Do’s & Don’ts

Have a LinkedIn company page for your business, and not sure how to make sure you’re using it to the best of your ability? Understanding proper etiquette for all social media platforms is important. LinkedIn is especially important, as you want to come across as professional as possible. Though we are a creative bunch at Prizum and like to have fun on our social media, we do understand the importance of remaining professional. Here’s our official list of do’s [...]

By Laura Smith|2024-03-18T09:12:10-04:00November 8th, 2019|

Blogs vs. News: What’s the Difference?

Blogs vs. News: What’s the Difference?

So, you’re being told you should be writing blogs and news posts to keep your site relevant and ranked well, and totally lost on what to do and where to begin? Luckily, you’ve stumbled upon the right blog post! As a design and marketing agency, we must stay relevant and ranked well for SEO. How else would we be able to grow our business and show our clients that what we tell them to do to grow their business, actually [...]

By Laura Smith|2024-06-03T06:39:31-04:00November 1st, 2019|

The Rewards of Donating Design

The Rewards of Donating Design

Giving back to the community is always a great thing to do. And, what better way for designers and creatives to give back than donating time to design something for a local fundraiser, nonprofit, or charity? Not only does giving back give yourself (and/or your business) a feeling of doing something good for the community, it can also increase exposure for your design business. If you (or your business) are in search of new ways to increase your brand exposure [...]

By Laura Smith|2025-03-03T08:30:04-05:00October 25th, 2019|

Typography Mistakes to Avoid

Typography Mistakes to Avoid

One of the most important elements of design is typography. There are so many important components that go into creating typography that people will read and remember. Here’s an Prizum official typography checklist of rookie mistakes to avoid to take your typography skills to the next level! Use this checklist when proofing your design to clean it up and make it top-notch! Tracking & Kerning Sure, our design programs allow us to customize the copy in our designs. However, [...]

By Laura Smith|2024-04-19T07:41:58-04:00October 10th, 2019|

Do’s and Don’ts of Your First Trade Show: Part III

Do’s and Don’ts of Your First Trade Show: Part III

Even More Tips for Your First Art Fair The Prizum team has gone on the road with clients to trade shows, and even for personal projects! Most recently, Prizum Art Director Nina, took her talents to the Bitchcraft Fair at the David L. Lawrence Convention Center. In Part III, we’ll give you even more tips and resources from Nina’s Bitchcraft Fair experience, that’ll leave you feeling more than ready to tackle your first art fair! Let's pick up where [...]

By Laura Smith|2024-03-12T09:55:13-04:00October 4th, 2019|

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About Laura Smith