Even More Tips for Your First Art Fair

The Prizum team has gone on the road with clients to trade shows, and even for personal projects! Most recently, Prizum Art Director Nina, took her talents to the Bitchcraft Fair at the David L. Lawrence Convention Center.

In Part III, we’ll give you even more tips and resources from Nina’s Bitchcraft Fair experience, that’ll leave you feeling more than ready to tackle your first art fair! Let’s pick up where we left off…

 Bitchcraft Fair

Okay, but What Trade Show Display & Booth Tips Do you Got for Me?!

A lot of the fair-goers and even the other vendors, were surprised that it was Nina’s first time at a fair because she made sure to take in as much advice from our blogs, her friends, family, online research, and her general marketing/display knowledge! 

Display & Booth Trade Show Tips:

Rule #1: Branding.

Make sure that people know it’s you. That goes for any signage, business cards, even on the actual products. Brochures, banners, bags, pricing signs, sign-up sheets, etc. Have your name on your prints, whether that’s on front or back, on the buttons (buttons usually have a rim that’s perfect spot for your name / Instagram handle / website), stickers, anything else you’ll have.

Go Vertical!

As much as you can, go vertical on your table. Nina even grabbed some of her favorite books and stacked them underneath her crates and holders to prop them up higher. Then, to cover up the books, she added faux flowers/leaves, which added to the overall mood and look of her booth. If you can rise anything up, make sure you do! It’s good to also stagger items. Have some right on top of the table, then a little higher, lower, higher, etc. That way you have some visual interest and get eye-movements… moving! 

And, don’t limit just your table to go vertical.

Remember that backdrop Nina bought? Plus, the table runner? After looking at all the other vendors table clothes/runners being in the front of the table (as they normally are), Nina realized that people would be standing in front of them and would make it a little difficult to see. If you don’t have a branded backdrop or banner, she recommends using your table runner as a banner! Now people could stand in front of her booth and anyone walking past, or even standing in front, would be able to see her name and quick info! 

Iron or put your backdrop sheet/tapestry and table runner before hand (double-check cleaning instructions).

Fold lines aren’t that bad, but wrinkle makes your display look unkempt. The morning of, Nina placed her backdrop sheet in the dryer to make sure it wasn’t wrinkled! 

Add lights!

Since Nina didn’t rent electricity, she personally already had fairy-string-lights that were battery operated as well as Edison-bulb-esque battery operated lights. She used the latter on top of her backdrop along with flower garland to give it a more welcoming feel, and then added the additional fairy lights and flower/leaves around her display for visual interest. 

Speaking of visual interest. Make sure you lay out your products interestingly.

Nina made sure to add her framed pricing sheets to the end of each side, and then also added little chalkboard price-tags next to some pieces (but not all) that way the customer had to ask and interact with her – if they didn’t look at the sheets. She also had her attention grabbing pieces on the corners and in the center – they made f