SEO or PPC? This question keeps on circling around stakeholders of organizations of different sizes. It has become a subject in all debates in the arena of digital marketers as these two approaches generate the lifeblood of any online endeavor which both have something to say in the name of traffic.

In truth, both strategies do work insanely amazing when they are only carried out properly. However, the use of these methods, either on a stand-alone activity or a combination of both, truly depends on what your current situation is. Every business entity has a unique and dynamic situation. Whether it pertains to the company’s goals and objectives, the products/services being sold, the business status against competitors, or just how the customers behave and use the web, every part of your business has to be considered.

In order for you to get the most bang for your buck, you need to create a plan that will take you to the most prominent position in the search engine result (SERP). Since the amount of traffic is what dictates the success of a business, you need to think which, or otherwise consider embracing the fruitful relationship of both. Yes, these two options are proven to drive prospects to your site but you need to weigh up each of them in a way that it should also agree with your marketing budget and present business situation.

In this post, we will throw a light on these two important digital marketing concepts- their differences, advantages and disadvantages and their integration. Get things done and learn by heart the things that revolve around both worlds – SEO and PPC.

What are the differences between SEO and PPC?

An obvious thing that would probably distinguish each of the two concepts is how they are being presented or placed in the search engine result. With Google’s new SERP layout (on a desktop), PPC or paid search appears on the top spot of the page (as product listing ads and as text ads). As the top right side of ads was removed, additional spots were added over SEO organic results.

Also, these two methods have a different way of earning website traffic. In PPC or pay per click, you will have to pay a price to search engine for every ad that is clicked. And that’s the only way of getting visitors to the site. Search engine advertising is a form of PPC wherein an advertiser bid for an advertising space for targeted keywords on SERP.

SEO, on the other hand, is purely “free traffic”. Through effective SEO efforts, a website can gain a volume of organic traffic by natural search results.

Pros and Cons of Search Engine Optimization

SEO Downside

SEO, Search engine optimization involves a number of techniques and methods aimed to pull up a website’s rank in SERP. This should be taken in control by someone who is inspired in finding new ways to bring in traffic and who is never shaken with the absolute uncertainties that it has.  You can struggle to do it on your own but one easy step is to seek for help from organic SEO services. Just make sure that you have checked on their claims before spending a fortune on them.

SEO starts off very slowly. It would take days, weeks, months or even years of hard work before you can reap the rewards. In other words, it would take a while before you can see the growth of your desired ROI and CPA (click per action). Because of that, we can directly say that SEO is more of a time investment than of a financial one.
After mentioning those well-known drawbacks of doing SEO, do take a little side trip. This list will explain more closely in details the not-so-wonderful part of the world of SEO

When you are in a competitive niche, it is expected that you will have to place a big investment…

This is very true when you are operating in a “dog-eat-dog” niche. A high-quality SEO is ain’t free, nor it is cheap. If you want to have considerable results, it is likely that you will turn out having viable expenses for SEO marketing services activities like consultation, outreach services, technical strategies, and campaign management.

The danger of fast and too much success…

SEO efforts will increase and grow by accumulation. Even if you stop, the earlier accomplishment will still be working and will leave a lasting effect.  So when SEO is on its full swing, leads or sales will quickly increase, and the end result is you will be sacrificing customers satisfaction. Clearly, because the upsurge is more than what you can handle or cater.

SEO has its uncertainties…

Marketers are wary about going into risk because there is no guarantee of everything. Landing on the first page of Google is very important and it is the ultimate goal of your SEO. However, with all the keywords in place, there is no assurance that you will own the most desired spot.

Also, with Google’s ever-evolving world, you have to stay up to date. With all the month to month basis updates of Google’s algorithms, we see it far too often the need to be in a forward-looking perspective. In fact, 40% of the marketers says that the hardest part of SEO is the maintenance. The fluctuation of its algorithms, frankly, is not a roll with butter.

You will be under the watchful eyes of your competitors…

If your visibility in the search engine increases, your business too will get nearer to your potential customers and so as to your competitors. As soon as they noticed you, they may spring up to compete at their best arms.

Getting Penalized

Google is in constant change and the change is very constant.  They are always improving their techniques and algorithm to serve the searchers with relevant results. These changes too are meant to make the lives of the “black hat” marketers even harder. This is, however, good for those who advocates good SEO practices based on