Dustin Lawson, Author at Prizum Creative - A Pittsburgh Design Firm

How to Make a Flying Start in Social Media Marketing

How to Make a Flying Start in Social Media Marketing

Online businesses today clearly understand the importance of social media as a tool for marketing products and services. It's like a digital extension of your brand - a venue where you can part your services and products and engaged an additional audience. With almost half of the population using social media platforms, it's hard to deny that it's the perfect place to find potential customers. Well, in fact, they have predicted that seventy-one percent of small businesses will be [...]

By Dustin Lawson|2023-11-21T05:45:02-05:00August 30th, 2019|

SEO vs PPC: Which is Better for your Business and Marketing Budget?

SEO vs PPC: Which is Better for your Business and Marketing Budget?

SEO or PPC? This question keeps on circling around stakeholders of organizations of different sizes. It has become a subject in all debates in the arena of digital marketers as these two approaches generate the lifeblood of any online endeavor which both have something to say in the name of traffic. In truth, both strategies do work insanely amazing when they are only carried out properly. However, the use of these methods, either on a stand-alone activity or a [...]

By Dustin Lawson|2023-11-22T07:45:33-05:00August 26th, 2019|

Creating A Strong Brand: Easy and Useful Guide For Starters

Creating A Strong Brand: Easy and Useful Guide For Starters

Branding, essentially, has a huge impact when you want to market your business effectively and have it set apart from the rest. Branding may be just one of the basic steps in fulfilling your company, business or organization. Perhaps, you may think it sounds easy to create one, however, building a brand name is not as simple as 1,2,3. As a matter of fact, formulating an exceptionally good brand will cost you time, your ingenuity, and even your patience [...]

By Dustin Lawson|2023-11-21T08:49:48-05:00August 26th, 2019|

Craft The Face of your Business: Create an Effective Website

Craft The Face of your Business: Create an Effective Website

A poorly built website is one of the reasons why online visitors bail out so quickly. However, still, there are many websites in cyberspace that are crap with horrible practices. Just imagine a visitor who presses the “back” button shortly after stumbling upon the horrific scene of your website. Would you allow that to happen? It appears that a warm lead turns cold after that encounter. To look for clients alone is hard enough so don’t make it even [...]

By Dustin Lawson|2023-11-21T05:42:15-05:00August 30th, 2019|

21 Essential SEO Tips & Techniques

21 Essential SEO Tips & Techniques

by Matt McGeeBusinesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.1. Commit yourself to [...]

By Dustin Lawson|2023-11-08T04:36:07-05:00March 10th, 2013|

About Dustin Lawson