Online businesses today clearly understand the importance of social media as a tool for marketing products and services. It’s like a digital extension of your brand – a venue where you can part your services and products and engaged an additional audience. 

With almost half of the population using social media platforms, it’s hard to deny that it’s the perfect place to find potential customers. 

Well, in fact, they have predicted that seventy-one percent of small businesses will be utilizing social media content to entice customers by this year. 

Who wouldn’t want to be involved with social Web when everybody else are connecting with brands. Aside from that. speaking to a larger audience can be done just by using your keyboard, therefore, it’s a lot easier to reach prospects. 

So to keep you going today, whether you are just getting started, or just sitting on the sidelines – we are here to help you make your recipe of success through social media. 

Here are some tips to get you off to a flying start.

What are the important social networks to consider?

You can take part across different platforms and not just select one and disregard another. All you have to do is find a distinct group of industry and clients amongst various platforms. 

You can tailor a unique strategy for each social media marketing sites as each of them have a different customer base and they require distinct approaches. 

So here are the most prominent social media sites that seem to stay forever and is a safe bet to invest time…


Using Facebook as part of your social media marketing calls for an active strategy. Firstly, you need to create your Facebook Business Fan Page and take into big consideration the importance of visual layouts since user experience is mainly based on this key element. 

If you are then to run Facebooks ads, it is important to think about the cost that you would want to give since organic Facebook reach is very limited. However, if you have direct focus and with some best-laid plans, the cost-efficiency of the site will even surprise you. But if you go sightless, like a bat out of hell, then you will be near to losing money faster than you are at a casino. 

Here’s one way also to easily throw money on Facebook ads – failure to test. Others might pour out their whole budget to not well-demonstrated campaigns and it is really a heartbreaking moment when you only find cold results. The truth behind is, you don’t have to risk on a thing that might not work. Go test first before you dive. By getting into it slowly, you will stay longer in the game.


Linkedin has been populated with over 500 million members in 200 countries and territories. Because it has a huge pool of professionals, it has become an ideal center for B2B companies to find valuable opportunities by connecting with potential buyers and sellers. 

While B2B opportunities are ever blossoming in this site, B2C companies can also make their way as well on this networking center. They can take advantage of the connections that they can build which can open to chances for recruitment, finding influencers, and even market research.

How to be noticed on this site? 

Develop a strong business page and buck up your ideas. 

Get your business a recommendation from some of your customers and clients on your LinkedIn profile. This will make your business look believable and reliable. 

The content that you are going to publish should be aligned with the tone of the platform. This site is a place where you can post something to like-minded individuals. Pieces of information that tells about what your business is also a good idea to post. Generalized articles are also interesting and can be appreciated by many.

Take note of the time that users have peak usage of the platform. Schedule the time for posting so you can be sure that your posts will go live at those moments. Usually, the time of usage is high before working hours starts (7-8 am), during lunch break, and also after work between 5 to 6pm.

Allocate time for answering queries in Linkedin question sections. Make exceptional answers for them that are related to your business. This will make you appear as a thought leader (sort of an authority to your industry).


Twitter gained its popularity as a micro-blogging tool. It has become valuable to marketers as its users’ number exploded since 2009. 

With the rise of social media platforms as venues for marketing products and services, businesses have redefined its way of communicating with customers. 

Twitter stands out from the rest because it’s specificity rest in its messages – tweets. It’s low character count that runs up to 140 characters before is now extended to 280 character limit. The hindsight of this extension has contributed to the way the users use the services now. More are retweeting, there are a lot more mentions, and a lot more users are getting followers. 

How to make your marketing effective on this platform?

Try to build engagement by generating conversation. Other businesses do not seem to realize the importance of creating a conversation with other Twitter followers, they just put in some links to their blog and let it run in the emptiness. 

Creating content that is mind stimulating is a way of getting responses and retweets. Also, add in question-based posts to encourage Tweeps to join and so you can jump-start conversations that revolve around your business. It is important that you fully interact during dialog as a way of nurturing a community.

Following tweeters that are from your industry or related to your side would let you gain a stream of followers too in return. 

Add in some fun to your official tweets and broadcast updates to build brand awareness.

Don’t forget to retweet if a customer says some compliments about you and try to answer every query as possible.

One very important component when doing marketing on Twitter is to understand the rate of posting. Reusing tweets which gained high value to the company is a suggestion that you should take. To pass on important information to a higher percentage of your followers, post that valuable tweet twice in a day. But also make sure to tweet unique content as this platform has become a go-to-place for consumers who are starving for up-to-date information about anything that interests them.

As always and for any other social media platforms, you n