The digerati (Internet professionals just like you) have big data on the brain, and as an industry, they are collectively exploring ways to act on the wealth of information available – and that’s a good thing.

Email marketing platform Campaigner for example has released a new API that allows marketers to integrate and analyze separate data systems to gain visibility into email subscriber behavior.

Campaigner’s Elements API provides the ability to capture, analyze and report using custom applications and ultimately will make it easier to identify and serve customers and customer targets in their email marketing campaigns. Gaining insight into the behaviors, likes, dislikes and most importantly buying patterns of recipients may just be the tipping point for big data.

“Integration and marketing automation is one of the biggest challenges for marketers looking to target the right customers in the most efficient way,” says Rick Faulk, GM Cloud Services for Sales and Marketing, Campaigner. “Campaigner Elements API allows users the flexibility to share their data between applications and take advantage of ‘big data’ analysis, to run more effective campaigns and increase their retention and revenue.”

The API, which uses standards-based protocols (so developers can use any programming language), supports integration with numerous platforms and technologies including 3rd party databases and applications, CRMs, websites, and even social networking content.

Additional features of the Campaigner Elements API worthy of note include the ability to:

  • search, organize and group contacts with segmentation capabilities
  • manage email campaigns, creation and sending including auto-responders and drip campaigns
  • add and synchronize contacts and update details
  • download large scale reports on lists, campaigns and customer behaviors

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