Prizum Creative Blog: Insights, Tips, and Trends for Success

How to Spot a Fake Instagram Influencer

How to Spot a Fake Instagram Influencer

If your brand is searching for an Instagram influencer to work with, it’s important to get the right person to work with. Instagram influencers can benefit your brand in a multitude of ways. One of the most important benefits is that they build your brand's credibility. This is why it is so important to find the right person. With the increasing number of influencers, there is also an increase in the possibility of coming across fake, spam accounts. Here’s our [...]

By Laura Smith|2024-02-14T09:10:29-05:00June 14th, 2019|

Landing Page Optimization

Landing Page Optimization

Optimize Your Landing PageThough landing pages may seem simple, they need just as much attention to detail as multi-page websites do. Before you publish your next landing page, make sure you can say “yes” to all of these items in the list below!BasicsMy landing page… is fully responsiveIt looks great on desktops and mobile devices (phones, tablets, etc.) is quick to loadIt doesn’t lag, and grabs my attention quickly. has images that have proper alt tagsAll my images are named [...]

By Laura Smith|2024-03-12T10:00:40-04:00June 6th, 2019|

Social Media Quick Maintenance

Social Media Quick Maintenance

Regularly scheduled maintenance is important in a variety of facets of life – car maintenance, health check-ups, home maintenance, etc. Though these things can be cumbersome sometimes, it’s important to keep things regularly maintained. If things are left untouched for too long, it can cause larger problems than anticipated. Just like your regular car maintenance, it’s important to keep up with your social media. Haven’t looked at it in a while? Now’s the time to go back and take a [...]

By Laura Smith|2024-06-12T07:32:11-04:00May 31st, 2019|

5 Challenges Designers Face

5 Challenges Designers Face

The design world is based around finding solutions to challenges. Graphic designers face challenges everyday, not only in their specific projects and working with clients, but they also face challenges with the industry and with themselves. Here are 5 major challenges every designer faces on a daily basis, and tips on how to approach these challenges head on. 1. Working With Tight Deadlines Some people work well under pressure, while others struggle. If you’re a designer, you naturally learn to [...]

By Laura Smith|2024-02-09T06:47:27-05:00May 24th, 2019|

Prizum Creative Recipes for Great Food Design

Prizum Creative Recipes for Great Food Design

As graphic designers, we get to work with clients in all different types of industries - healthcare, automotive, entertainment, and even the food and beverage industry! Each industry often requires different mindsets, different projects, and different design styles. In the food and beverage industry, there are a few projects that are common. Here’s our own Prizum Creative recipes for great food design for package design, menu design, and website design. Package Design Ingredients: Package dieline(s) Adobe Illustrator Adobe Photoshop [...]

By Laura Smith|2024-02-14T03:43:06-05:00May 17th, 2019|

Modern Search Engine Optimization that works for Local Business

Modern Search Engine Optimization that works for Local Business

Search Engine Optimization is not just GoogleSEO is not just "Google Optimization" because social media sites like Facebook, Twitter, Pinterest and LinkedIn are also search engines. Review sites like Yelp, Better Business Bureau and mega eCommerce giants like Amazon and eBay are search engines. QnA sites like Quora and mega media sites like Vimeo and YouTube are all search engines!A Pittsburgh SEO company tailors strategies specific to your business needs, enhancing online presence across various platforms for optimal visibility. Contact [...]

By Laura Smith|2024-08-20T06:15:04-04:00January 21st, 2019|

Upcoming Photo or Video Shoot? Ironing Out the Details

Upcoming Photo or Video Shoot? Ironing Out the Details

Heading to your next photo or video shoot? Whether you’re the director of the shoot, a model, an assistant, the client, or even the photographer/videographer, paying attention to detail is so important. Video and photo shoots can be expensive, so you need to make sure everything turns out exactly how you planned or envisioned. Your eyes need to be on their a-game on shoot day, and we’ve come up with a list of things to keep an eye out [...]

By Laura Smith|2024-02-14T05:04:54-05:00April 26th, 2019|

How to Design Custom Eye-Catching Icons

How to Design Custom Eye-Catching Icons

Originating in the 1500s from the Latin word ‘eikon,’ the word icon means likeness, or image. Every day, we come across all sorts of icons – whether it’s on a website, the apps on our mobile devices, or messaging with emojis. Icons can convey an expression, thought or idea through a simple visual depiction. Sure, there are stock icons you can purchase for a design project – but why buy stock when you could create your own custom icons? [...]

By Laura Smith|2024-02-12T07:47:02-05:00April 18th, 2019|

Best Formats to Save a Logo File for a Client

Best Formats to Save a Logo File for a Client

So, you’ve designed a logo with a client and got final approval - congrats! But… now what? At Prizum Creative, we love working with new brands and save out logo formats on a consistent basis. Needless to say, we’ve got a pretty good process down over the years. Here’s our guide for both designers and clients, to understand how to save out file types, what they mean, and how they should be used for best results.If you’re seeking expert branding, [...]

By Laura Smith|2024-06-19T08:22:35-04:00April 12th, 2019|

6 Photo Retouching Tools That Will Make You Look Like a Pro

6 Photo Retouching Tools That Will Make You Look Like a Pro

Have a photo that needs some TLC? Don't have the time to go into full edit mode or ask for professional help? Try these 6 retouching tools in Photoshop that will make you look like a pro! 1. Crop First things first, make sure to use the crop tool to make sure the image you’re working with is the proper proportion, is focusing on the subject you want it to focus on, if a thumb got in the lens, etc. [...]

By Laura Smith|2024-02-09T06:48:17-05:00April 4th, 2019|