Creating a new brand can be fun: Ocreations knows how to produce good work because our design environment is enjoyable and our design team loves their job. The initial research phase is done once reasonable conclusions are reached and we can then venture into the enjoyable process of logo design where decisions about the brand style guide will begin to evolve.
02 – A consistent Brand message
There are specific patterns of expression that will affect what people think about a company called Brand Consistency. When a company uses consistent messaging through slogans, graphic design, ideas and presentation the brand will also be consistent.
We strive to help companies build a brand through awareness because developing the trust and loyalty of customers is the foundation for forming a brand in their minds. There are 7 Key Approaches for keeping Brand consistency aligned and we use them all to form the perfect blend between marketing and print design.
03 – Building a Brand Manual
Your brand is going to need a playbook of game plans and very specific rules for every piece of graphic design, every printed publication as well as the big picture for presenting your brand digitally through Web Design and Email Marketing.
The brand manual contains all the typographic, style and color rules to specifications on how logos and imagery can or should appear together. How successful you are in the presentation of your brand to the world is defined by this manual.
People who seek to do business with you will expect that the experience should feel just like your marketing materials look! This literally means if your photography and design work look amateur then people will naturally feel your company is too (and there is only 1 way to prevent that).
Every customer will have their own unique experience with your product and company and this experience itself can be designed to be enjoyable and memorable. Your Brand Personality is the set of human characteristics that inevitably become attached to your brand name. We make sure that every effort is taken during the subliminal design of brand messaging to create a message that is both positive and able to have the desired effect.
08 – The importance of Print Design
The advent of the web initially seemed to threaten the printing press. Turns out the opposite happened, more printing than ever has come into existence since the dawn of the web because of Digital printing services. Turns out Print Design remains the most important part of the physical brand experience. When customers can physically touch, interact with and hold branding materials it creates a permanent memorable impression on them.
Let’s prove it: Do you have any Apple, Bang&Olifson or Nike products? Did you keep the boxes? Why did you keep those boxes? A: Because they are awesome, that’s why.
It’s statistically and psychologically proven: people who interact with printed materials tend to buy more and feel a sense of loyalty to that company. Let’s make sure your print and publication designs are worthy of your customer loyalty.
09 – Dynamic Branding
Flexible design systems are what turn brands into dynamic visual identities. Having a dynamic brand is a powerful way to generate additional revenue. If you are looking for the perfect example, just examine the homepage of Google on any given day – the logo changes and the ABC corp (Google) has the chameleon ability to transform into any identity that a consumer would want to in