Good package design boosts sales and plays a critical part in brand loyalty!
Our Sr. Partner was the Creative Manager for Pittsburgh’s leading grocery retailer, Giant Eagle Inc. for nine and a half years. This gives us the edge in the retail industry. We know what retail buyers are looking for and how consumers react to an in-store environment.
The core psychology behind keeping packages includes good design and a variety of other factors but can also be traced all the way back to Neolithic hunting and keeping trophies and still plays an important role in our modern society.
Think of the last 3 packages you saved, what were they? Some of the most coveted items include the original packaging for Apple products, Rolex Watches and Nike Shoes. Building brand loyalty through package design is well known and understood by the major brands and the same tactics can be used by any company with the right package design team.
The first thing your customers will see and touch is the packaging and this is often the first opportunity to provide them with an experience and the information they need to make a decision to buy the product. Ocreations worked with Glen’s Custard on a label redesign that clearly communicates with buyers’ taste-buds and helps them make the decision to enjoy their favorite flavors.
The information layer is not only technical specs and measurements. Included in the information layer is an opportunity for a connection to your product with regards to the needs or wants of the potential customer. If the consumer can find everything they need to know, the chances of converting them into a sale are increased. The package designs for Ready Nutrition were a direct result of Ocreations helping to make sure consumers know that good things come in good packages.
Packaging can have a noticeable effect on shopping behaviors. The methods top brands use to package items that are usually concealed such as food, electronics and toys shows the power of packaging. The tactics used can make or break a company irrespective of how great the product is. This affects commodities as well as luxuries.
The three areas Ocreations focuses on to add value through package design are Protection, Storage and Transportation. Because professional package design can decrease shipping costs Ocreations can literally add value directly to your product (in addition to its intrinsic value) by saving you money on logistics.
One of the core tenets of good design is often minimal design and when it comes to shelving and display every retail store wants to save space. Knowing what will make your product attractive to the consumer is not always the same as what makes a product package attractive to a retailer. There are rules, regulations and standards for package design related to shelving space that if followed can make your product stand out over your competitors.
08 – Branding the post-purchase experience
Branded shipping and the post-purchase experience for consumers is now just as important as browsing the store or window shopping. eCommerce has changed the world and we have a choice to either give customers a plain brown box sitting near the door or an exciting attractive package that turns the porch into a Christmas tree.