Matthews eVantage Logo Design in Pittsburgh
Starting from scratch with a new logo and branding strategy is sometimes the easy part. A bigger graphic challenge often arises when current company branding needs to be incorporated and preserved in a sub brand or extension of the main entity.
The team at Prizum Creative was humbled when Matthews International, a worldwide leader in identification products and services founded right here in Pittsburgh in 1860, chose them for a logo design. Their challenge was to incorporate state-of-the-art design into over 150 years of corporate tradition. The team at Prizum Creative rose to meet the challenge. The Matthews eVantage logo retains the original branding and adds the newly-designed image drawing on both the history and technology of the region’s most successful companies.
