New to the Instagram world and need to catch up? We’ve got you covered. New features like Instagram stories and highlights may seem daunting, but can actually be a lot of fun, and ultimately attract more followers.

So, what are Instagram Stories?

Instagram stories are a relatively new feature for Instagram users, and have come a long way since their entry to the platform in 2016. Stories are a great way to post quick updates, promotions, announcements, etc. that you don’t want in your Instagram page grid.

Here’s the catch: Stories are only available for 24 hours, then they disappear (much like Snapchat).

However, this can be used to your advantage, especially if you need to share something, but only temporarily. If you want these posts to stay up for longer, you can post these to your page’s Highlights.

What are Instagram Story Highlights?

Highlights are a more permanent way of having your story on your page, but separate from your page’s photo “grid.” Highlights appear directly below your account bio/info, and directly above your grid. Think of Highlights as sort of “featured projects” or something you’re proud of and want to feature on your page. For instance, a beautician might want to have Highlights for segments of a brand, such as skin care, hair care, makeup, etc.

How to Create a Highlight:

There are a few ways to create a highlight from your story…

Auto-Save Your Stories

To make sure auto-save is turned on, view your profile. Click the three dots in the top right corner to access your Options panel. Then, choose Story Settings, and select Save to Archive under Saving. That way, if you ever want to create a highlight from a previous story, you’ll always be able to find old stories in your archive.

Create a Highlight Directly on Your Page

Beneath your profile picture, before your grid begins, select the icon with the plus sign that’s in a circle. From there, you can choose any of your stories to add to your highlight section.

Create a Highlight from a Current Story.

If you go to your profile and select your profile photo, this will open up your current story. In the bottom right corner of your screen is an option to add the story as a Highlight.

Choose a Title and a Cover Icon/Image for your Highlight

Usually, if your Highlight is a video, the first frame of the video is what defaults as your cover icon. However, you can create custom Highlight covers to make your Highlights on-brand. There are also websites where you can download cover templates or pre-made cover designs.

Note that titles are 15 characters max. That includes spaces… and emojis! However, only 10 characters will be visible on your page, so try limiting to 10 characters if possible.

Here’s an example to show the Cover Icons and Titles that Prizum Creative has on the Instagram page (12/13/2018)

Ocretions llc Instagram page

Instagram Story Extras

You can always opt to create your own custom, pre-made video file for an Instagram story.

However, if you need to post something on-the-go and don’t have the Adobe Creative Suite at your disposal, Instagram has you covered. Here are some of the fun features Instagram offers to add to your stories: