A die is a tool that cuts, scores, or makes an indentation on printed materials. And a dieline is the shape / artwork the die uses as a guide when making cuts, scores, and indentations. Dielines are crucial to the package design process, and are designed using a specific set of rules and industry standards.Are you working on a brand new package design? Curious about what it takes to make a dieline, or interested in making a dieline of your [...]
You go on Instagram, you post something on your story, and you want to add an animated sticker to jazz up your post. Have you ever wondered where these stickers come from, or even how to make your own for your brand? You’ve heard us talk about GIFs before, and now we’re going to delve a little deeper, only this time we’re going to tell you how to design GIFs specifically for use on Instagram stories. Good news! It’s super [...]
You sit down at a restaurant, and your server hands you a menu. You skim the menu, pick what you’d like to order, and hand back the menu. People look at menus everyday, and it is so important for successful establishments to have menus that will catch someone’s eye and be memorable. There’s much more than meets the eye when it comes to menu design. Here are some tips on best practices for designing a restaurant or bar menu. Organization [...]
Businesses can benefit greatly from Google Reviews. What are they? How do they work? What are the benefits? Find out in our beginner’s guide to Google Reviews. What Are Google Reviews? Google Reviews are essentially testimonials about a particular business, hosted on Google’s platform. They show up when your business shows up in a Google search on the right side of your browser window. Google Reviews provides an average star ranking, number of reviews, as well as a few [...]
Want to Make Your Presentation Stand Out? Are you a sales executive making a big pitch to a potential client? Presenting for your company at an industry-related conference? Whatever the case, you want to create a presentation that people will remember. That being said, the presenter's entertainment value and public speaking skills are a large factor in the entire presentation experience. Still, the visuals that pair up with the presentation are just as vital to a memorable performance. Here are [...]
Designing a t-shirt for a client (or yourself)? Time to roll up your sleeves and get to work… right after you read our tips for designing shirts that you and/or your client will never want to take off! Sizing When it comes to t-shirt designs, it’s important to keep the size of your design on the shirt at an appropriate size. For starters, a design that is too large is going to be distracting and awkward. For instance, shapes [...]
Recently, digital designers have “gone to the dark side,” so to speak. A new design trend, dark mode, has become increasingly popular. What is it? Why is it used? And what are the pros and cons? We have the answers. What is Dark Mode? Dark mode is an alternative visual representation of an interface. Take Twitter for example. Users have the option to view the app in a day/light mode, or a night/dark mode. In day / light mode, [...]
When creating an online presence, it’s so important to make a good impression instantly. New and constant content overwhelms the online community on a daily basis. Therefore, online community members tend to spend only moments to decide if they want to invest time reading or looking at something online. When it comes to websites, there are definitely some pet peeves that are popular among people who browse the internet on a daily basis. If you’re in the process of designing [...]
Writing your next blog? New to blogging and not sure where to begin? Coming up with fresh topics for content on a consistent basis definitely takes a creative mind. Depending on your industry, some topics may be more practical for you. Here are some different types of blogs, with multiple examples to get you thinking about your next blog! EDUCATIONAL Step-by-Step Is there a certain process you can explain to others in your industry? A step-by-step guide is a great [...]
“A picture is worth a thousand words” is a phrase that applies to the design world. Designers create and utilize visual representations on a daily basis. Sometimes designers use photographs in their design, whereas other times, designers incorporate custom illustrations into their design. Custom illustrations can be extremely beneficial in a variety of scenarios. Graphic Design vs. Illustration Though graphic designers and illustrators are technically two different job titles, they tend to overlap. Graphic designers typically work more in [...]
Prizum Creative can help you establish, elevate, and grow your brand. Prizum is a Pittsburgh-based design and marketing agency that specializes in digital marketing, graphic design, website development, SEO, and social media.
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