Want to Make Your Presentation Stand Out?

Are you a sales executive making a big pitch to a potential client? Presenting for your company at an industry-related conference? Whatever the case, you want to create a presentation that people will remember. That being said, the presenter’s entertainment value and public speaking skills are a large factor in the entire presentation experience. Still, the visuals that pair up with the presentation are just as vital to a memorable performance. Here are a few tips on how to create a presentation that will blow away your audience.

Consistency

A completely different slide on every page is going to distract and confuse your audience. Keeping a consistent look throughout the presentation keeps not only your audience on track, but you, the presenter, on an organized path from start to finish. No, not every slide should look identical to the point where your audience gets bored, but your presentation should definitely have a general consistency of pagination, hierarchy with heading versus body copy fonts and colors.

Keep the Animation to a Minimum

Sure, presentation programs have a lot of bells and whistles. From transitions to animations, there are an abundance of options to add some interactivity to your presentation. However, a transition for every slide and an animation for every piece of information on each slide is going to be overwhelming and distracting for your audience.

Make sure your transitions are subtle and smooth. If you want to utilize a transition between slides, select something like a subtle fade. Don’t use the option that spins your entire slide in a circle.

If you want your audience to focus on you, the speaker, try to reveal info as you speak about it. For instance, if you have a numbered list or bulleted list, utilize the animation tool to your advantage. Reveal only one bullet at a time. It gives your audience a slight sense of suspense for what you will say next, and will help ensure they focus their eyes and ears on you.

So, animation and transitions are not totally out of the question, but definitely need to be used for a purpose – not just for the sake of trying to make your presentation more interesting.

Custom Font & Color Choices that match your brand

Rule #1: Whatever program you use to create your presentation – do not use the standard font provided. If your brand guidelines have specific fonts and colors, USE THEM. Fonts and colors truly set the tone for what is to come. Not only is consistency in general important, but brand consistency is ultimately most important.

Don’t Add Too Much Copy / Info

A presentation is meant as a visual aid for a speaker. The presenter has one job – to… verbally present a thought or idea, while using visual presentation slides to accent the spoken information and create a well-balanced, entertaining, and memorable lecture. What does all of this mean? 

Keep the text on your slides to a minimum! Do not write word for word what you plan to say – that is a guaranteed boring presentation, where your audience will read off the slides the entire time. Too much text on a slide causes the audience to lose interest. And, if you have a lot of text, oftentimes that means your font size is small. If your font size is too small, the people in the back of the room might not even be able to read what you have on your slide. Make sure your slides are simple enough that anyone in the room can understand your slides, no matter the front or all the way in the back of the room.

Remember, your audience is here to watch you and listen to you speak about something you care about. Writing it all out on a slide demonstrates just the opposite. 

Having a hard time? Try a few of these tricks:

  • Only list the most important, main points. These will help introduce main points, to which you will speak about in more detail. It will help you recall what you should say next, without writing out your script or speech on the slide.
  • Break up your info onto more slides. Why cram a ton of information onto a few slides, when you could disperse that information into smaller segments on a few more slides?
  • To that point, try to include slides with a single image that takes up the entirety of the screen, or just a single, large, word. This is a great visual break, and is a good idea to utilize when you will be informally talking, non-scripted.
  • Use bullet points and numbered lists with a few words per line. This will allow your audience to see the main point, but turn to you to listen to the details on each bullet point’s importance.

Create Custom Shapes & Icons

Presentations should be