So, you’re ready to get a piece printed for your business, and now all that’s left to do is pick a printer. This decision can make or break the outcome of your finalized, tangible print piece… no pressure! You need to decide if you’re going to use an online source, or stay local and use a nearby print shop. How do you decide which is best for your project? Weigh the pros and cons with us. LOCAL PRINT SHOP PERKS: [...]
Halloween is the perfect time to amp up your social media in preparation for the holidays ahead. Save the last-minute decisions for your Halloween costume this season, and try some of these tricks and treats on your social media platforms this year.Come Up With Relevant PostsCome up with eye-catching creative for Halloween that relates back to your company. Is your company in the food industry? Create a video on how to make a Halloween-inspired treat. Is your company in the [...]
Photos can sometimes tell a story better than words can, especially in today’s social media culture. Yes, our last blog post was about hiring professional photographers for branding, and we still stand by that. However, if your brand relies heavily on social posts and will spend a lot of time using social media on a daily basis, your budget could quickly run out using a professional photographer. If your budget is limited or you use social media daily, you’re going [...]
INVEST IN GOOD PHOTOGRAPHY Yes, logos are one of the most important elements of a brand; however, one element of branding that often gets pushed to the side is the photography that will be used to portray the brand. It is so important to get the right photography for your brand. We have a few tips for getting the right photographer, the right shots, what it may cost, and everything in between.WHY INVESTING IN GOOD PHOTOGRAPHY IS SO IMPORTANT:It follows [...]
WHY DESIGN FIRMS LOVE CLIENTS WITH GRANT FUNDING When a small business comes to a firm ready to get started on design material, often times the small business is just starting out and does not have a large budget. However, there are ways for start-ups to get the funding their company deserves – with grant funding. WHAT IS A GRANT? A grant is a government funded project. If your business has an idea, or needs to complete an important [...]
CREATING YOUR OWN CUSTOM FONT: PART 2 Now that you’ve gone through the design process of creating your font characters, it’s time to make them fully functioning fonts! There are a few different sources you can use to finalize your fonts… FONTSELF Fontself is a purchasable software that works seamlessly with Adobe Illustrator and Adobe Photoshop. Once you download and install the script, Fontself becomes an extension of Adobe Illustrator and/or Photoshop (depending on which package you [...]
CREATING YOUR OWN CUSTOM FONT Ever wonder how designers make custom fonts, or ever dreamed of making your own font? You’ve come to the right place! Our tutorial is in-depth, so we’ve broken it into two separate blogs. 1.START ON PAPERLike any other creative project, it’s always best to generate ideas by starting from scratch with a pencil and a blank sheet of paper. Sketch out different variations of letters, see how letters look next to each other, etc. If you’re [...]
NEWSPRINT DESIGN GUIDELINES As a designer, you have to be able to design for a variety of materials, one being newsprint. Though many newspapers are going digital, a lot of businesses continue to rely on ad space in printed newspapers. Newsprint paper is a tricky material to work with, and prints differently than regular copy paper. As a designer, there are certain specifications and limitations to what you should and should not do when designing for a newspaper ad. [...]
BRANDING – MORE THAN JUST A QUICK LOGOWhen your business is in its beginning stages, you immediately think about getting a logo ASAP. Sure, there are online sources that can make you a $20 logo, but at that price, you’re getting a single icon, not a brand. It is important to realize that there is a lot more than goes into the creation of a brand than meets the eye, and a logo is merely a stepping stone to building [...]
Sensory Booth Planning for Trade ShowsThere is a lot of planning that goes into trade shows and creating a captivating booth. What will make potential customers flock to your booth? Of course, there are numerous visual elements to take into consideration, but there is also a lot more than meets the eye when it comes to trade show strategy. Need some creative ideas to make your booth the most popular at your company’s next trade show event? We recommend going [...]
Prizum Creative can help you establish, elevate, and grow your brand. Prizum is a Pittsburgh-based design and marketing agency that specializes in digital marketing, graphic design, website development, SEO, and social media.
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