Is your business’ website providing ROI to you in the form of lead generation and sales? If not, then your website is not living up to its full potential! Many business owners call their company website a digital business card. We’re here to say that business cards should be reserved for in-person meetings with clients. Instead, you should treat your website like a lead generating tool that passively generates revenue for you 24/7.

The Internet is a vast ocean, so if your website isn’t converting visitors to sales, then you can be certain those users will visit and convert on another competing website. That’s why it’s important to use every tool in your arsenal to grab customers.

So, how can you improve your website and convert it into a lead generating powerhouse? The team at Prizum has eight ideas that can help you turn your web visitors into paying customers!

1. Lead Generation Forms

lead generating website

Add lead generation forms to your website to capture user information (e.g., name, email address, phone number). This is a great way to retarget people for follow-up emails or in an ad campaign. According to a recent study, retargeting potential customers with ads yielded a 70% conversion rate – making this a valuable tool for business owners.

But not all lead forms are created equal. What are some examples of effective lead generation forms? Read on to find out:

  • Quizzes: Quizzes and surveys are a great way to engage web visitors while capturing their contact information.
  • E-Books and Webinars: By offering web visitors exclusive content such as a white paper, e-book, or webinar in exchange for contact information, you can build an email list of prospective customers.
  • Newsletter Sign-Ups: Offering web visitors the chance to sign up for your promotional newsletter is another way to grow a list of interested customers. Make sure to let them know they will have access to exclusive deals and promotions!
  • Promotional Incentives: What’s in it for your visitor to sign up? Offering web visitors a special deal or discount code in exchange for contact information can be an effective way to generate leads.

2. FAQ Sections

faq questions

An FAQ (Frequently Asked Questions) Section is so much more than a customer service tool. It’s also an effective way to increase your web presence and boost SEO (Search Engine Optimization) performance.

For instance, you can use an FAQ section as a great “catch-all