To-Do List:

First time running your own trade show booth, and don’t know where to begin? Here are the do’s and don’ts to follow – paralleled with some recent Prizum Creative examples. Prizum Creative recently developed trade show items for a new client, Brainy Ball, who premiered their game at the Chicago Toy and Game Week. Prizum Creative even attended the show as part of the client’s team. Let’s get your (trade) show on the road!

Do: Register Early

Many events encourage you to register early, and sometimes even offer discounts for those who register by a certain date. There are many benefits of registering early. For starters, you’ve completed the first step in booking your first trade show. You now have more time to get started on planning for the event (booth design, ordering hardware, prepping apparel, etc.). Registering early gets your first trade show off to an organized start.

Do: Check Your Emails

As an event gets closer, things may change (times, dates, booth numbers, etc.). Coordinators putting on the event will often send instructions for all registered trade show attendees, so keep your eyes out for any emails to make sure you’re up-to-date. Check your spam folder, too – sometimes emails can find their way into folders they shouldn’t be in!

Do: Give Yourself More Time Than You Think You Need to Gather Materials

In order to make sure you have everything you need, and at a great quality, you’re going to want to give yourself more time than you think. Ordering hardware, getting design work done, and getting materials printed can be more time consuming than you think. Set goals a couple days earlier (maybe even a week earlier) than you anticipate is necessary – you need to plan for things to not go according to plan. It’s always better to over-prepare yourself and have everything ready to go before you think you need it.

Do: Take Advantage of Your Booth Number

Once you find out what your booth number is, start advertising it. Make flyers, post on social media, send out emails. Get the word out about where people can find you. For Brainy Ball’s booth, Prizum Creative designed a simple flyer to hand out at the event, so people knew which booth the game was at.

Brainy Ball’s booth

Do: Create an Enticing Booth

Trade shows can be expensive, so make sure you spend the proper amount to make a noticeable booth. It’s one of the most important things you can do to prepare for a trade show. At a minimum, you’ll need a table cloth and pull-up banners to set the scene. You’ll want these items to really pop and show what your brand stands for.

In a previous blog, we provided advice to use the five senses while developing your booth by adding elements of sight, sound, smell, taste, and touch. The Brainy Ball booth used elements of sight, sound and touch. All of Brainy Ball’s booth displays had an exciting visual appeal, using the brand’s bright colors, bold typography, and fun phrases and images. Sight and sound elements were also used by displaying the game’s commercial on a monitor at the booth. The Brainy Ball booth also had sample inflatable Brainy balls for people to try out the game with the game’s creator.

Brany ball

Do: Have Activities at Your Booth