GIFS – Where and How to Use Them Effectively in Marketing and Advertising

The beloved GIF – whether you pronounce it like “gift” without the “t”, or like “jiff”, these little graphics are making a big impression in the world of marketing and advertising. GIFs are often created from movie clips or shows and used for casual texts or tweets. However, GIFs can be used for many other purposes in the professional realm. Here are some ideas to add interactivity to your marketing and advertising materials.

WHERE TO USE GIFS IN YOUR NEXT CAMPAIGN

Websites

GIFs can be used on websites in a variety of ways. They can be used to tell a story or show a process your brand likes to tell. And, sometimes showing is easier and more effective than writing it all out. It can also promote your products in a fun, engaging way. For example, if you have products that come in a variety of colors, you could create a GIF that shows that product changing colors. A quick fact: GIFs do not effect loading times, unlike Flash. So with GIFs, you still get a fun animation without the lag.

Here is an example of a web graphic we created for a client:

Sabika-2018-04-Web-BASICS-May-r04c-GIF-1

Email Marketing

Two popular email marketing companies are MailChimp and Constant Contact. Both of these platforms allow for GIF animations in emails. Email marketing can be tricky in getting viewers’ attention and keeping subscribers, so adding a GIF or two in your email designs might be the trick to reeling them in to read more. Again, this can be showing new products, telling a story, showing the viewers how to do something, or adding just a general visual interactive element (relevant to the email subject).

Here’s an example of an email blast we created for a client:

Sabika-2018-05-Mailchimp-KarinsBdaySale-v1-r02d

Social Media

The GIF’s true home is on social media. GIFs are extremely popular on Twitter, and allow a new way for people to communicate with one another, visually. Therefore, there is no question as to whether your next ad campaign should use GIFs on social media platforms. GIFs are also very adaptable to any platform, so having a streamlined campaign is a cinch with GIFs.

Here are a few samples of GIFs we created for social media:

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Sabika-2017-12-Holiday-EmailGraphic-r01c-social