Tis the season to do some holiday marketing for your company! Here are some seasonal marketing ideas show that your brand is happy to be a part of the holiday cheer:

 

Advent Calendar

An advent calendar is a great starting point for marketing ideas. For example, a cosmetics company could mail out a scratch-off advent calendar. Each day, customers could scratch off to reveal beauty tips, hacks, etc. On the last day, there would be a coupon or a special offer. There are many other ways to utilize this idea. Social media posts/GIFs, a special page on your website, or even something in your storefront!

 

Holiday E-Blasts

The possibilities are endless when it comes to e-blasts during the holidays. If there is ever a time to send out emails to your clients, it is during the holidays. Sending a simple happy holidays message always adds a personal side to your brand. More than likely, you’ll want to add some sort of seasonal offer with your holiday wish – after all, the holidays are the time to be generous.

 

Promote Your Holiday Specials

The end of the year is the best time to promote your company’s products/services – customers are spending money on holiday gifts. Give discounts, release a new product, anything you can do to get current or potential customers interested in what your company has to offer.

 

Giveaways

In the holiday spirit, giveaways are a very popular way to spruce up your marketing this season. There are so many ways to interpret this marketing opportunity.

Charitable Giveaways

Your business could do something charitable for a customer in need during the holiday season. For instance, one of Prizum Creative clients, J&A South Park, recently donated and installed a free furnace to a local family in need to stay warm this winter. Doing something charitable is always good, and shows your customers that your brand cares about its customers and giving back.

Along with charitable donations, you could also encourage your employees, and potentially even customers to donate to a charity during the holidays. This could be anything from donating money, food to a food bank, volunteering, etc. Set a goal for your company, and see if you can surpass your goal! Share your goals, progress, and results on social media or via an email blast!

Random Giveaways

Many companies do random giveaways on social media. Usually it involves selecting followers who re-share the post, comment on the post, or tag a friend in the post (winners are selected at random). These giveaways are usually something small, although during the holidays, you could have a series of small giveaways that build up to a large giveaway.


Contest Giveaways

Another popular giveaway is a contest giveaway. This is usually more involved, requires rules to present to your customers, and usually only allows one winner (though if you have great submissions and are feeling generous, make  your giveaway to your top 3 submissions!) Examples of ideas for giveaway themes could be submitting your best ugly Christmas sweater, sharing a favorite holiday memory or tradition, even a snowman building contest! Try and relate the contest back to your brand somehow – if not, a general contest giveaway is always something that can add a fun, personal element to your brand.

 

Create a Wish List

During the holidays, many people write out wish lists. Make a custom wish list for your brand! For example, you could send out an interactive PDF that has a Wish List template (custom branded, of course) that customers can download and fill out products or services that they want specifically from your company. Interactive PDFs are great because they can be send digitally/via mobile, or printed out at home.

Your brand could also create print versions of a Wish List and mail them out to customers. This could come in a holiday envelope to add a seasonal touch to your mailer. Even sending a special discount/coupon with this may encourage customers to fill out the wish list and give it to someone with the coupon for a higher chance of purchasing the items.

 

Holiday Greeting Cards

Add a personal touch and friendly company characteristic by sending out holiday greeting cards. As mentioned prior, this can be done digitally via an e-blast. Holiday greeting cards could also be posted on social media (newsfeeds or “stories” on Instagram and Facebook), or even printed physically and sent to customers. Oftentimes, it’s a good idea to put an offer in with your holiday message. For instance, “Wishing you a happy holiday. Here’s our gift to you this season” with a free gift with purchase, coupon, or other special offer.

 

Don’t forget about New Years too! Make another greeting card wishing your customers a happy, healthy New Year!

 

Create Your Own Wrapping Paper

A quick and fun holiday themed idea is to create your own wrapping paper (usually this is done with making a pattern of your logo or using brand elements/colors). Depending on your industry, size of your company, etc. the wrapping paper could be used as a limited time purchase/gift for your customers. It could also be used as a gift for your employees.

 

Decorate Your Website

Whether it’s a header image, adding twinkling lights, or even having a pop-up on your site, add something decorative to your site to show your company is in the holiday spirit! Pop-ups are always a great idea to capture email addresses. Some fun pop-up ideas include a free gift with purchase or a seasonal holiday discount.

 

Host Events

If your company