What makes a brand unique? The logo or icon it associates itself with. Something that can make a logo unique is designing a subliminal message into the logo.
WHAT IS A SUBLIMINAL MESSAGE?
It’s basically a hidden message within a logo. If you look closely at certain logos, you may notice it’s more than what meets the eye at a first glance. If your brand’s logo has subliminal messaging, it demonstrates that your brand is creative, smart, and is well-versed in making a lasting impression on its customers.
TIPS FOR CREATING SUBLIMINAL LOGOS:
- See if you can create something out of negative space
- Try to make a symbol/icon have a hidden message or icon
- Look closely at the typography in your logo (the letters/shapes they make) – you may be able to use your typography in an effective way
Here are some logos we’ve designed that have subliminal messaging in them. See if you can find and figure out the hidden meaning in each one!
If you’re starting a new brand, or are in need of a brand refresh, contact us at Prizum Creative. We’ll create a brand for you with our timeless and transformative design solutions.
Partner with a logo design Pittsburgh expert and corporate branding agency to ensure your brand stands out with clever, impactful design.
