Is social media not your forte? If you don’t know what a DM or a GIF is, we’ve compiled a list of the social media ABC’s to learn some of the terms that are commonly used in the digital sphere. There are a lot of acronyms and shorthand words – here’s a cheat sheet to get you started!

A is for Analytics

Describes the data that is collected from social media platforms, and activities on those platforms. For instance, clicks, likes, or shares on a Facebook post are all forms of social media analytics.

The analytics show 1,360 likes on the Instagram post.

B is for Bio

This term is short for biography. A social media bio is usually a short sentence or snippet about that profile (person, brand, product, etc.). All social platforms have an area to write a bio. Social media bios tell new or prospective followers a little bit about yourself (brand, product, etc.).

We need to update our Twitter bio.

C is for Connections

“Connections” is a common term used on LinkedIn. Connections are the equivalent of followers, but since LinkedIn is meant more for creating a network (of professionals you’re connected to), they utilize the term “connections” to describe professionals who mutually follow each other.

I have over 200 connections on LinkedIn.

D is for DM

DM is short for “Direct Message.” This slang term is mostly used on Twitter and Instagram, and is essentially a chat or instant message tool to contact other users of the platform. These messages are not visible to the public. The term “private message” is more commonly associated with Facebook messages.

DM me with any questions or more details!

E is for Emoji

An emoji is a small digital icon or image that expresses an idea or emotion. For instance, smiley faces express happiness, whereas a laughing face would express humor. There are thousands of emojis in existence, and even more continually come into existence.

I can’t believe that just happened! I’m going to use the surprised emoji.

F is for Feed

Feed is a generic term for the continually updated content on all social platforms. Users of Facebook and Twitter have a similar term they use when talking about the main page of their platforms: “newsfeed.”

I just saw the cutest puppy video in my Twitter feed.

G is for GIF

An acronym for “graphics interchange format.” GIFs are small animations or clips from movies or television shows. They often illustrate or convey an emotion. Most of the social platforms now have a GIF searching feature. You can also make your own GIFs if you have a great idea and some time to put it together. Here are some examples of a GIF for when you’re excited about something: https://giphy.com/search/excited

I have the perfect GIF for this moment.

H is for Hashtag

Hashtags are a way to tag your content and categorize it so it can be searched / found more easily. You can search for all content pertaining to that same category. It’s extremely useful in connecting yourself to people who use similar hashtags or other trending topics or events. Hashtags look like the pound symbol “#” followed by a keyword(s).

Should my Instagram caption be: “Living my best life #vacation”?

I is for Influencer

An influencer is someone who has a large presence / following on social media who is hired by a brand to generate awareness about a brand, product, trend, or other topic that his or her followers would be interested in. An ideal influencer should be passionate about the brand or product he or she is promoting.

This influencer would be perfect for promoting our new protein shake product.

J is for Join

This is typically a call-to-action button on a social media group or community to request access or membership to that group. Many people join groups so they can interact with people who have a similar interest.

I just joined a group on Facebook for teacup pig fanatics – you should join too!

K is for Keyword

A keyword is a word or term used for searching on social media. Keywords are the key to generating increased search engine optimization. In the world of social media, keywords are often in the form of hashtags.

Our next post needs to use these keywords: exercise, health, fitness, journey.

L is for Like

Like is a verb and a noun, initially used on Facebook, and commonly used across most other social platforms. It is an unspoken engagement tool of support for something (a photo, a post, an article, etc.).

Hannah’s graduation photo got over 200 likes!

M is for Mention

A mention is a way to tag a person or a brand in social media content. Oftentimes, when someone is mentioned by someone else, they get a notification. This is a good way to get a conversation started on social media in a direct way.

I mentioned you in a comment on that Facebook article about zucchini noodle recipes.

N is for Notifications

A notification is a message generated by the social network to alert your account about activity. For instance, if someone likes your post, you will get a notification to your account.

I have 25 Facebook notifications.

O is for Organic Reach

Organic reach refers to content that users see without paid promotion. Social content can be found organically if you follow a specific