There has been a dramatic spike in virtual events since the start of the pandemic. Thinking about hosting your own? Learn the basics, ideas of different types of virtual events, and tips on how to make your first virtual event a success!

First things first, what is a virtual event?

A virtual event is a type of organized gathering, but online rather than in-person. The purpose of virtual events can be anything from a simple team meeting, to a large-scale digital concert.

What are some examples of virtual events?

Tutorials & Classes

Could your audience benefit from learning quick tips from your company? The answer should be yes! Find different topics or lessons your target market may be looking to learn in their spare time at home, and record how-to videos! Or, record your lessons live so you can answer questions from your viewers as you teach your lesson.

Behind-the-scenes Tours

People love to see behind-the-scenes tours, especially if your company offers entertainment value. Theaters, airports, museums, zoos, galleries, or even outdoor spaces like national parks can truly benefit from recording behind-the-scenes tours. It will give your audience a virtual escape from reality!

One of Prizum clients, the National Aviary, has been sharing behind-the-scenes videos of their exhibits while they are not open to the public. These videos have been getting great engagement on social media!

Interviews

Host an event where you interview an industry expert on their journey to how they’ve become successful, and open up the “floor” to viewers to ask questions at the end of the interview.

Performances

Many popular artists are performing live or pre-recorded renditions of their music to share with the world during this global pandemic. There are also many benefit concerts popping up.

For example, in Pittsburgh on April 18, there was a concert, “Pittsburgh Service Staff Aid Benefit Concert” that was a twelve-hour Facebook Live concert, including live performances from more than 60 local artists. Proceeds went to United Way of Southwestern Pennsylvania, and raised over $23,000. Prizum helped design the logo and branding for this event!

Conferences

Large scale conferences have been transitioning to digital platforms as well. Just because major in-person events have been shut down, didn’t stop them from still happening – just virtually!

Casual Events

Casual events like office or client happy hours are even becoming increasingly popular! For instance, one of Prizum clients, Sabika Jewelry, are encouraging their consultants to host online jewelry parties and happy hours!

Corporate Events

Corporate events can take place online, too! These are a great chance to network within your own company, learn about company-wide updates, etc.

Design Events

Many popular design-related events have had to transition to digital platforms as well. These events typically have a wide variety of industry leaders and experts, panel discussions, tutorials, and trends in the design industry. For example, our Art Director Nina attended the Making Midwest conference in 2019, which is going digital for the 2020 year.

Social Events

This can be anything from a casual happy hour, to an industry-related networking event. Typically, social events are a little less