Websites are crucial to any business. They make your brand legitimate, and allow existing or new customers to learn more about your company, from anywhere in the world. Because a website is so public, it’s important to create a user experience and design that makes your brand unique and aesthetically pleasing, but also functional. Design and strategy are huge factors in developing a website. And, because business goals, services, products, personnel, and audiences differ across a variety of industries, design and strategy will also vary from industry to industry.
In this blog, we’ll break down unique features and design elements to keep in mind when designing a website, industry by industry.


Although the health and nutrition industry is broad, at the end of the day, businesses in this industry want to help their customers achieve health and wellness through their products or services. Here are some features to consider when building or refreshing your website:
  • Have a shop or page that describes your products, their benefits, ingredients, etc.
  • Incorporate testimonials (written or visual) from happy customers
  • A location list or finder, so customers can easily find out where they can buy your product
  • Create health or fitness challenges to keep your visitors engaged
  • Include a blog and/or news page with health trends, tips, tricks, and industry-related news

Design-wise, using colors, fonts, and imagery that match your brand tone are going to be crucial. For instance, if your brand is high end, healthy and clean, make sure to use white space to your advantage. Or, if your brand is organic or natural, utilize tones and images that create a natural, earthy feel.

Website Spotlight: Ready Nutrition

Ready Nutrition is a sports nutrition products company and manufacturer, based in Pittsburgh, PA. Ready’s products help athletes of all ages live an active and healthy lifestyle, and ultimately achieve their goals. Their website (designed and developed by Prizum Creative in collaboration with Hook Studios holds true to the essence of their brand. A clean, yet bold look with high-end imagery of athletes achieving their goals. This website has an online shop, as well as a store locator so customers can learn more about the products and how/where to purchase them.
Push up challenge


The goal of a beauty or skincare company is to help a target audience feel beautiful and healthy through the use of their products and services.
Similar to health and nutrition, definitely keep the same considerations in mind:
  • Have a shop or page that describes your products, their benefits, ingredients, etc.
  • Incorporate testimonials (written or visual) from happy customers
  • A location list or finder, so customers can easily find out where they can buy your product
Other features to consider are:
  • An Instagram feed will add to the heavy imagery needed for this type of website. Plus, it will increase engagement, and encourage an increase for your social following on other platforms outside of your website.
Imagery is also key in the design process.
Invest in amazing photography, to make sure your brand promotes how your products can positively impact the lives of new and repeat customers. You want your models to look their best, and capture them as you envision how all of your customers should feel when they use your product or service.

Website Spotlight: Calithea

Calithea is a company that offers a variety of skincare products, using natural ingredients from Greece. Because their products are so unique, their web design incorporates high-end imagery, using light colors to keep a clean look and feel. It also tells the story behind the products, and the “Greek secret” to great skincare. Customers can learn more about the products, and even purchase products on the online shop.
Calithea home page


The construction industry is all about the final results. As a construction company, your goal is to achieve the best results, as efficiently as possible. Even though construction is not the most glamorous of industries, there are definitely ways to make a lasting impression through your website. Here are a few key features to keep in mind that will make your site stand out:
  • A before & after gallery that allows potential clients to see the variety of projects you’ve worked on, where you started, and the final result.
  • Case studies for your favorite or best projects will provide more detail than just before/after images, and give potential clients a better insight on the project details and process. Every project is different, so anything that you can note that was unique or outstanding about the project, add it in!
Once again, imagery is going to be crucial. High-end photography is going to elevate your brand and turn the idea of hard-labor construction work into something beautiful.

Website Spotlight: Franjo Construction

Franjo Construction is a Pittsburgh-based general contractor, construction manager and desi