It’s the start of a new year, which means you’re setting goals for yourself and your business. What better resolution than to generate more content for your social media on a consistent basis. Not sure where to start? Luckily we have ideas that will keep your social media account active throughout the year!
Social Media Marketing Pittsburgh: Tips and Tricks
Enhance your social media marketing Pittsburgh with engaging videos, employee spotlights, and news posts. Create content that resonates, such as live videos, blog posts, and customer testimonials. Leverage contests, polls, and infographics to keep your audience engaged. Ensure your social media strategy is robust and dynamic to boost your brand’s online presence.
Videos
If your brand has any type of existing video content on your website, on a YouTube page, etc., make sure to share it on your social platforms to get as much exposure as possible! If your company does not have any existing video content, now is the time to start creating video content and sharing it for the world to see. Video is becoming increasingly popular, and easier than ever to produce with smart phones.
Here are a few ideas for some quick videos to get yourself started:
- Industry-related tips & tricks
- Behind-the-scenes (working on a project, in the office, etc.)
- Interviews with employees
- Customer testimonials
Live Videos
Does your business have a special product launch or event you are attending? A live video may be the perfect solution to engage with your audience. While you’re at an event, start a live video to let your audience experience what you are, without physically being there.
Employee Spotlight
Something that can add a personal touch to your brand is showing the faces of your business! Highlight one of your employees, have them share what they do, their background, and why they love working at your company. Share it with a nice photo of the employee, and share it on your social platforms! Social media users love to see the real people who put in the hard work to make your company so great. It adds a personal touch, makes your brand more trustworthy and approachable.
News Posts
All of your news posts on your website should be shared outside of your website! This is a super quick and simple way to keep your social media pages updated. All you need to do is copy and paste the link from your news post.
News posts can be anything such as:
- Company/employee announcements
- Project launches, updates, or completions
- Awards or achievements
- Upcoming event announcements
- Recent event reflections
- Industry-related announcements
Blog Posts
Again, all of your blog posts on your website should also be shared outside of your website. It is just as quick and easy as copying and pasting the link from your blog.
Need ideas for writing more blog posts this year? We have an entire blog about blog topics that will set you up for the year!
Not sure of the difference between blogs versus news posts? Don’t worry – we have a blog about that, too!
Featured Articles
Was your company featured in an article written by an external source, such as a newspaper or another company’s blog? Share it! Not only will it help that external source get more exposure, but it will help your own company get additional exposure. It’s exciting to be featured by someone else, and it’s definitely worth sharing with your followers!
Behind-the-Scenes
Is your company in an industry where a lot of the work is done behind-the-scenes? Show it! Social media users love to see how products are made, how projects get completed, and how much work goes into your product or service. It can be informational to help your audience learn something new, or could even tie more into visual appeal. For instance, if your product takes time to create, show a time lapse video from start to finish! Again, this type of content makes your brand more transparent, honest, and approachable.
Contests & Giveaways
Reward your current followers and/or gain new followers by promoting a contest or giveaway on social media. This can be a great way to promote a new product or service, while gaining followers and increasing engagement.
GIFs
Want to add an interactive element to your brand? Start creating GIFs and posting them on your social platforms! They’re a step between image and video without the costs of video production. They are easy to create, easy to view, and can tell a story in an adaptable format across a variety of platforms and devices. Learn more in our blog “GIFS: Where and How to Use Them Effectively in Marketing & Advertising.”
Product Photos
If you have product photos on your website or in marketing materials, make sure to share them on social media too! There are so many creative ways to take product photos. Group some featured products together, put them against interesting or festive backgrounds, or show them in a new light! Get creative. Just make sure the photos fit your brand aesthetic!
User-Generated Content
Do you get images sent to your company, or do users tag your brand on social? Re-share their content!
Testimonials
Something you probably have on your website are customer testimonials. Get those reviews out on your social media, too! Pair them with a photo when possible. Testimonials are a great tool to use to show potential new customers, and ultimately generate new leads for your company. Learn how to get more, and what else you can do with your testimonials in our blog about testimonials.
Infographics
Did you recently create an infographic for a company event, for your website, or even an e-blast? Share it on social media too! Because users on social media spend seconds (or even milliseconds) scrolling through content, an infographic can catch their attention more easily than writing a full post with statistical information in it. Learn more about how to create meaningful infographics in our blog filled with tips & tricks on getting started.
FAQ’s & Tips
Your website likely has an FAQ’s page. If you’re looking for something more informative to post, post these on your social media!
Users also like to learn new tips, DIY tricks, or “hacks.” Give your users small tidbits of information to help them learn something new! Pair it with a video, image, or even an infographic to show a step-by-step process.
Events
If your company is hosting an event or attending a trade show, make sure to create awareness on social media! One of the easiest ways to do this is by creating an event on Facebook. You can also create graphics and share on other social platforms with the basic information. However, social media shouldn’t be the only place to share this info – also think about sending an e-blast, adding the info to a web calendar, or even creating a landing page with more detailed information about the event with a registration form.
Polls & Surveys
Social media has simple and easy-to-use features to survey or poll your audience. Your business can collect information from your followers in a fun and engaging way. Polls and surveys are also open to all types of questions. For instance, if your sales team is looking to see what product is more popular between two choices, you can gain that information through a simple social media poll. Or, you can use polls for more lighthearted content, like “hot coffee or iced coffee?”. Asking questions about your audience’s preferences shows that you care about your customers! Even these more casual questions can help gain insight on your customers, their lifestyles, and preferences in things outside of your company’s products or services.
Make your New Years resolution less of a hassle and more of a fun challenge!
With this list, you’ll never run out of ideas throughout the year to create and push content onto your social media platforms.
Is your social media in need of a boost? Contact us at Prizum Creative. We can make sure your profile is optimized for each platform, and create consistent posts to make sure your profile is not left in the dust for the new decade. Let’s get creative, let’s get social.
