You think you have the most interesting name for your new brand or company, it’s so original, and nobody else could possibly have come up with it. Then, one of the most soul-crushing moments happens – your advertising team gives you the terrible news that the name has been taken, and you are stuck back at square one. Come to your advertising team with the knowledge that they have:

How to choose a brand name that is legal.

Step 1: Visit the United States Patent and Trademark Office at


Step 2: Click on Search “Trademark Database”

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Step 3: Go to the Electronic Search System (TESS)

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Step 4: Go to the Basic Word Mark Search

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Step 5: Type in your Search Term According to your Specifications

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Step 6: Analyze (either get a “no results found” or you get results of existing names)

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Prizum Creative-pittsburgh-blog-uspto-legal-brand-names-step6Step 7: Check out

Make a quick search for a potential URL that would correlate with your newly trademarked brand name. If the URL is already in use, you may