You think you have the most interesting name for your new brand or company, it’s so original, and nobody else could possibly have come up with it. Then, one of the most soul-crushing moments happens – your advertising team gives you the terrible news that the name has been taken, and you are stuck back at square one. Come to your advertising team with the knowledge that they have:

How to choose a brand name that is legal.

Step 1: Visit the United States Patent and Trademark Office at uspto.gov

 

Step 2: Click on Search “Trademark Database”

Prizum Creative-pittsburgh-blog-uspto-legal-brand-names-step1

 

Step 3: Go to the Electronic Search System (TESS)

Prizum Creative-pittsburgh-blog-uspto-legal-brand-names-step2

Step 4: Go to the Basic Word Mark Search

Prizum Creative-pittsburgh-blog-uspto-legal-brand-names-step3

Step 5: Type in your Search Term According to your Specifications

Prizum Creative-pittsburgh-blog-uspto-legal-brand-names-step4

Step 6: Analyze (either get a “no results found” or you get results of existing names)

Prizum Creative-pittsburgh-blog-uspto-legal-brand-names-step5

Prizum Creative-pittsburgh-blog-uspto-legal-brand-names-step6Step 7: Check out GoDaddy.com

Make a quick search for a potential URL that would correlate with your newly trademarked brand name. If the URL is already in use, you may