Marketing Archives - Prizum Creative - A Pittsburgh Design Firm

How to Make a Flying Start in Social Media Marketing

How to Make a Flying Start in Social Media Marketing

Online businesses today clearly understand the importance of social media as a tool for marketing products and services. It's like a digital extension of your brand - a venue where you can part your services and products and engaged an additional audience. With almost half of the population using social media platforms, it's hard to deny that it's the perfect place to find potential customers. Well, in fact, they have predicted that seventy-one percent of small businesses will be [...]

By Dustin Lawson|2023-11-21T05:45:02-05:00August 30th, 2019|

SEO vs PPC: Which is Better for your Business and Marketing Budget?

SEO or PPC? This question keeps on circling around stakeholders of organizations of different sizes. It has become a subject in all debates in the arena of digital marketers as these two approaches generate the lifeblood of any online endeavor which both have something to say in the name of traffic. In truth, both strategies do work insanely amazing when they are only carried out properly. However, the use of these methods, either on a stand-alone activity or a [...]

By Dustin Lawson|2023-11-22T07:45:33-05:00August 26th, 2019|

Efficient Email Audience Targeting with Campaigner Elements API

The digerati (Internet professionals just like you) have big data on the brain, and as an industry, they are collectively exploring ways to act on the wealth of information available – and that’s a good thing. Email marketing platform Campaigner for example has released a new API that allows marketers to integrate and analyze separate data systems to gain visibility into email subscriber behavior. Campaigner’s Elements API provides the ability to capture, analyze and report using custom applications and ultimately [...]

By Dustin Lawson|2024-04-09T08:14:15-04:00March 10th, 2013|