As graphic designers, we get to work with clients in all different types of industries – healthcare, automotive, entertainment, and even the food and beverage industry! Each industry often requires different mindsets, different projects, and different design styles. In the food and beverage industry, there are a few projects that are common. Here’s our own Prizum Creative recipes for great food design for package design, menu design, and website design.

Package Design

Ingredients:

  • Package dieline(s)
  • Adobe Illustrator
  • Adobe Photoshop (optional)
  • A creative designer

Recipe:

Package design requires a creative who can (quite literally) think outside the box! When designing a package, you first need to determine the physical packaging design, dimensions, and material. Sometimes a client will already have the specs for you, but also be prepared to present your own ideas of the physical package! This will all play a factor into how you make the package design look visually appealing.

Once the physical package design is determined, it’s time to start designing on the package! Here are some things to keep in mind while designing:

Colors

No matter what type of product you’re designing a package for, color choices are super important. They can make or break a consumer’s decision to purchase the product. Think about the product and the brand you’re designing for – would bright colors match the brand or product? For instance, if the product is an organic health juice, you may want to consider more natural colors – after all, the product is natural, keep your colors consistent with the product.

Images/Photos

Does your package require photos of your product? What about the ingredients that make up the product? Or both? Think about IF you want to use images, and how you’re going to use them in a way that makes the consumer want to take that product off the shelf and into their shopping cart. If you opt out of using a product image, think about leaving room in your design having the actual product in the package peer through transparent packaging. This can create a literal sense of transparency for the product and the brand as a whole.

Legally Required Graphics

Make sure you have the UPC codes, Nutrition Fact labels, and other FDA requirements.

Check out some sample package designs we’ve done for Ready Nutrition:

Ready Vegan protein bar Ready plant base protain Protein puffs


Menu Design

Ingredients:

  • Adobe Photoshop
  • Adobe Illustrator
  • Professional Photography
  • Proper Paper / Stock for Menu
  • Enticing copy

Recipe:

When designing a menu, first and foremost, you need a list of foods and beverages that the establishment (restaurant, bar, food truck, etc.) offers its customers! This requires some work on your client’s part to come up with the menu list and pricing. However, it can be a good idea to mix in a copywriter during the menu development process. Copywriters can come up with unique menu item names, and mouthwatering copy for menu item descriptions.

Proper Paper / Stock

At any restaurant, there’s always a risk of something getting spilled on menus. To keep the design from getting dirty or stained, look into different paper stocks that are waterproof, or think about talking to the printer about laminating options.

Photos

Make sure if you’re including photos on your menu, to hire a professional photographer who specializes in food photography. Much like judging a book by its cover, bad food photography can make or break a restaurant’s reputation. DO NOT use photography done on a mobile device. Menu items need proper lighting and a professional eye to make sure the food looks delicious.

Hierarchy