Prizum Creative Blog: Insights, Tips, and Trends for Success

How to Make a Flying Start in Social Media Marketing

How to Make a Flying Start in Social Media Marketing

Online businesses today clearly understand the importance of social media as a tool for marketing products and services. It's like a digital extension of your brand - a venue where you can part your services and products and engaged an additional audience. With almost half of the population using social media platforms, it's hard to deny that it's the perfect place to find potential customers. Well, in fact, they have predicted that seventy-one percent of small businesses will be utilizing social media [...]

By Dustin Lawson|2024-06-11T09:36:17-04:00August 30th, 2019|

SEO vs PPC: Which is Better for your Business and Marketing Budget?

SEO vs PPC: Which is Better for your Business and Marketing Budget?

SEO or PPC? This question keeps on circling around stakeholders of organizations of different sizes. It has become a subject in all debates in the arena of digital marketers as these two approaches generate the lifeblood of any online endeavor which both have something to say in the name of traffic.In truth, both strategies do work insanely amazing when they are only carried out properly. However, the use of these methods, either on a stand-alone activity or a combination of [...]

By Dustin Lawson|2024-08-20T06:17:20-04:00August 26th, 2019|

Creating A Strong Brand: Easy and Useful Guide For Starters

Creating A Strong Brand: Easy and Useful Guide For Starters

Branding, essentially, has a huge impact when you want to market your business effectively and have it set apart from the rest. Branding may be just one of the basic steps in fulfilling your company, business or organization. Perhaps, you may think it sounds easy to create one, however, building a brand name is not as simple as 1,2,3. As a matter of fact, formulating an exceptionally good brand will cost you time, your ingenuity, and even your patience [...]

By Dustin Lawson|2023-11-21T08:49:48-05:00August 26th, 2019|

Craft The Face of your Business: Create an Effective Website

Craft The Face of your Business: Create an Effective Website

A poorly built website is one of the reasons why online visitors bail out so quickly. However, still, there are many websites in cyberspace that are crap with horrible practices. Just imagine a visitor who presses the “back” button shortly after stumbling upon the horrific scene of your website. Would you allow that to happen? It appears that a warm lead turns cold after that encounter. To look for clients alone is hard enough so don’t make it even [...]

By Dustin Lawson|2023-11-21T05:42:15-05:00August 30th, 2019|

21 Essential SEO Tips & Techniques

21 Essential SEO Tips & Techniques

by Matt McGee Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to a reputable SEO company and a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about Pittsburgh SEO strategies and tactics. [...]

By Dustin Lawson|2024-08-20T06:12:44-04:00March 10th, 2013|

Efficient Email Audience Targeting with Campaigner Elements API

Efficient Email Audience Targeting with Campaigner Elements API

The digerati (Internet professionals just like you) have big data on the brain, and as an industry, they are collectively exploring ways to act on the wealth of information available – and that’s a good thing. Email marketing platform Campaigner for example has released a new API that allows marketers to integrate and analyze separate data systems to gain visibility into email subscriber behavior. Campaigner’s Elements API provides the ability to capture, analyze and report using custom applications and ultimately [...]

By Dustin Lawson|2024-04-09T08:14:15-04:00March 10th, 2013|

Six Questions for Responsive Designers

Six Questions for Responsive Designers

The response in “responsive” Web design provides a clue about how to think about the practice. It’s essentially a set of actual techniques – and yes, sometimes tools too – that move elements of the page (e.g. images, navigation, text) based on the capabilities of the device it is being viewed upon. Responsive design enables websites to obtain information about the device and then display a version appropriate for the layout. There are actually quite a few digital moving pieces, so if [...]

By Dustin Lawson|2023-11-15T06:25:45-05:00March 9th, 2013|

Your Website Has Two Faces

Your Website Has Two Faces

This is a great article from alistapart.com explaining the differences between the human visitors and the "robot" visitors that your website experiences. We talk about these things a lot in our client meetings here, so we thought it would be a great article to share with our readers. Enjoy! Article from: alistapart.com by Lyle Mullican February 12, 2013 When a user interface—intended for human consumption—reflects too much of a system’s internals in its design and language, it’s likely to confuse the [...]

By Dustin Lawson|2024-04-09T08:03:21-04:00February 12th, 2013|

10 Ways to Build a Lead Generating Website for Your Pittsburgh Business

10 Ways to Build a Lead Generating Website for Your Pittsburgh Business

Is your business' website providing ROI to you in the form of lead generation and sales? If not, then your website is not living up to its full potential! Many business owners call their company website a digital business card. We're here to say that business cards should be reserved for in-person meetings with clients. Instead, you should treat your website like a lead generating tool that passively generates revenue for you 24/7.The Internet is a vast ocean, so if [...]

By Laura Smith|2024-07-04T07:16:06-04:00December 2nd, 2022|

Sports Marketing: How to Design a Package That Sells

Sports Marketing: How to Design a Package That Sells

Whether you are watching from the stands or on the big screen, you are in good company when it comes to the love of sports. In 2022, the sports industry had a record 41% growth rate. With a built-in audience that is passionate about supporting their team, many businesses are taking advantage of sports marketing as a lucrative business opportunity.Sports Marketing is More Than Just Sporting EventsSports marketing means a whole lot more than just promoting games. It's an opportunity [...]

By Laura Smith|2024-07-08T02:51:46-04:00November 10th, 2022|